I've been at Egg for several years and while my official title is Executive Director, I like to get fully involved in projects from the ground up. I’m as happy rolling up my sleeves on a screener or quant questionnaire as I am leading a global brand re-positioning workshop.
I enjoy helping major brands re-invent their food offerings across the US and Canada, designing new product concepts for baking and confectionary brands, and tracking the appeal and growth of leading brands across multiple continents.
Pre-Egg, I was an Account Planner at BBDO in Canada where I worked on beer and communications brands. Before that, I worked in London as a qualitative researcher, primarily on beer, chocolate and packaged goods. Long ago, I was a carefree student at Leeds University in the north of England, where I studied economics and rowed in a crew at 6am on weekends.
When not working, I love snowboarding, discovering new music and British comedy. I’ve given up on serious fitness and instead absorb as much as possible through osmosis by living and working close to active people like my two young sons and fit wife.