I've been at Egg for over 10 years and while my official title is Executive Director, I like to get fully involved in projects from the ground up. I’m as happy rolling up my sleeves on a screener or quant questionnaire as I am leading a global brand re-positioning workshop.
Right now, I'm working across a variety of categories from mobile communications to whisky to sports on TV to energy, and that's the way I like it.
Pre-Egg, I was an Account Planner at BBDO in Canada where I worked on beer and communications brands. Before that, I worked in London as a qualitative researcher, primarily on beer, chocolate and packaged goods. Long ago, I was a carefree student at Leeds University in the north of England, where I studied economics and rowed in a crew at 6am on weekends.
When not working, I love snowboarding, discovering new music and British comedy. I’ve just started training for a long bike race, which means a commitment to cycling up hills and the wonders of energy bars.