As Executive Director, I lead the quantitative division at Egg and build our client partnerships by bringing the latest approaches, thinking and strategic insights to each engagement.
I’ve worked with some of the most iconic global brands to the newest up-and-comers, helping develop their communications and offerings throughout each stage of the lifecycle. My specialization is in quantitative approaches, but my background is in building programs that integrate multiple disciplines. Uncovering a brand’s opportunities in the intersection of consumer insights and brand truths is my passion.
My earlier career was spent at traditional research firms, most recently at Hall & Partners leading client partnerships in several industries. Throughout my career I’ve had the opportunity to work in a wide range of industries, giving me the ability to leverage designs and insights across categories.
I’m indigenous to Chicago, but now a Boulder transplant. I’m looking forward to exploring everything this amazing outdoor playground has to offer with my husband and two young sons, and eventually adjusting to the lack of oxygen.