Consumer and Market Insights

The backbone of strategic brand planning is marketplace and consumer insight. Consequently, the strategists at Egg are a collaboration of brain-pickers and data-divers with an insatiable appetite for discovery. When appropriate, we’ve tapped the leading edge of culture with the likes of fashion designer Kate Spade, restaurant designer Adam Tihany, and hotelier Jennifer Rubell. We also spend our time in the “trenches” – joining people in their bathrooms for Degree antiperspirant, scouring frying pans for DuPont’s Teflon, and occupying many a barstool for Grand Marnier. In this way, we actually anticipate trends instead of merely keeping pace, and our clients can seize opportunities from the earliest point possible.