Quantitative

Expertise in customized study design, questionnaire development and analysis allows us to provide the strategic guidance for disciplined and rigorous quantitative research. 

Our deep collaborative work with key clients plus the understanding of major truths in consumer behavior has led to the development of our unique consumer segmentation -The Needographic™

Qualitative

Our qualitative research is never standard and never formulaic. We always look for inventive ways to connect with people at a deeper level: to mine true insight. 

Research facilities work, if used inventively. So, we still bring consumers together in front of the two way mirror week in and week out.  However, when an assignment merits an alternative approach, the following methodologies have opened new windows into other worlds:

• Extending The Relationship – creative journals, video diaries and other homework assignments allow us to tap more deeply into personal thoughts and allow us to explore uninfluenced reactions

• Getting Out Of The Facility - conducting discussions in strategically inspired venues creates a more comfortable environment or added context (e.g. in-home, in bars, on cruise ships, in cars) and is often the catalyst to a more revealing set of insights. Click here to see the video

• Mixing In Intercepts– Sometimes finding your consumer in unanticipated, real life moments on the street can be a surprisingly candid augment to a more traditional study that adds spontaneous and surprising insight that can then be explored further in a more traditional qualitative setting. Click here to see the video

Recent Assignments

• Helping a chain of ethnic casual dining restaurants discover how to harness the magic of its brand and expand into a new consumer occasions and more satisfying and exciting menu and bar offerings

• Identifying a unique new positioning and brand essence for a new super premium vodka as it launches in the crowded US market

• Mining the sensitive issues of weight loss and weight management among women and men across the age spectrum to deeply understand their current dissatisfactions and frustrations which lead to truly open white space for innovation and new product opportunities

• Exploring drivers of the reinvigorated compact vehicle market to help inform the future features, benefits and communications strategy of America’s best selling auto-brand.

Helping a premier entertainment production company uncover consumer perceptions about specific show messaging and show delivery, and the relationship between them, in order to address lagging show attendance with improved marketing strategy.