The Hatchery

The Hatchery is our unique ideation process designed to mix a set of distinctive collaborators in a creative environment to inspire innovative thinking.  We offer 3 types of uniquely customized Hatchery experiences:

• Incubator™ – 2-day offsite Incubator sessions focus on cracking big category problems bringing cultural creators and category experts together to solve them

• Igniter™ – 2 day offsite Igniter sessions are all about addressing a key corporate goal with a huge volume of new product concepts.  Augmented with über consumers, category experts and Egg facilitators, Igniter sessions are high energy and highly productive

• Impact™ – A half or full day session that is all about quickfire concepting.  A dynamic mix of internal ideators and clients convene offsite to crack a specific category problem

Recent Hatchery assignments:

• Filling the new product pipeline of a global beverages manufacturer for the next 5-7 years with concepts that beat their norms out of sight

• Creating the vision of for the future of luxury and adventure for vacationers looking for very different travel experiences

• Making a stagnant category in home care sing with new excitement, style and satisfaction…especially to “cleaning challenged” twentysomethings new to independence