Futurescaping

Consumers are constantly in motion. How consumers interact with the world and the type of products they look for to help them is in a constant state of flux

• The Egg Strategy Trendulum™ is a tool that captures the direction of human behavior, at any given time, on a variety of needs based drivers.  A Trendulum can be completely customized to a specific clients’ needs and is delivered as a strategically actionable insight instantly applicable to the development of forward thinking marketing and innovation strategies

Recent Futurescaping Assignments:

• Mapping the key trends influencing young males looking for fun (and more) in alcohol consumption occasions

• Determining the macro trend drivers influencing other beverage consumption among existing and new target audiences

• Projecting the needs of the New Millenials, a truly different generation that will shape new directions in our world

• Exploring the landscape of luxury behavior among high net worth Thirtysomethings across a range of categories