Ethnography

Ethnographic methods open another window into people’s lives and offer an insightful alternative to traditional research. Whether we are observing in-situ, or recruiting specifically for it, the entire ethnographic interview experience is constructed to elicit a deeper and more truthful view into the emotional drivers and responses of respondents.

Recent Ethnography Assignments:

• Defining how a specific target audience defines personal style for a major automotive manufacturer. Click here to see the video

• Showing how cell phones and other communication devices are integrated into the lives of young consumers (16-20 years old) for a national cell phone brand Click here to see the video