We fix dysfunctional families.
How can you make seven chocolate brands in the same portfolio seem distinct?
How can you distinguish three retail brands all selling the same basic products?
How can you create a new product layer that supports the core business while generating new profits?
How can you make sure the parent brand pays down and all the “children” pay up?
We work to find new ways to push brands to create the most complementary relationships. Using the Needographic Segmentation tool, buyer behavior studies, brand momentum studies, or building on previous research, we work to ensure that each of your brands (or products or flavors or styles or experiences) are optimized for distinction….and support each other without overlapping and stealing the thunder from any siblings.