Creating global solutions. Respecting cultural differences.
Egg’s global research capabilities yield the insights… but it’s our ability to create global brand strategies that sets us apart. We have helped multi-national companies understand the differences in their varied and diverse marketplaces so they know when to create region-specific strategies and when they can align on a global path.
In the past six months we’ve helped a major CPG company understand the region-specific responses to a new product – and react accordingly. We’ve also helped a US-based business understand the complexities of retail in Asia and we’ve helped yet another European-based company consider an opportunity to create global efficiencies in its sales and marketing program.