Want to get to the root of it all?
Our Needographic Segmentation is an important tool used to answer our clients’ fundamental questions: Why do women use 9 different cosmetic brands? Why and when do we eat super-premium chocolate? What is currently satisfying a specific segment…or not? Why are certain brands only rarely considered?
The Needographic is an inspiring, foundational strategic study that will define the “jobs” people need fulfilled in any category, the “people types” that drive them and where they matter most, and key needs-based opportunities to spark innovation, brand growth and portfolio expansion. Who wouldn’t want their brand to find a way to have “lifetime employment” by doing the right job, at the right time, and doing it best?
We create dedicated teams to tackle these primary, data-rich projects which serve as the bedrock strategic foundation for the next 5-10 years of marketing and innovation success for our clients.