What can’t you live without?
Want to really have some fun? Invite guys to a busy sports bar and don’t let them drink. For three hours. Deprivation work involves a sense of humor and good dose of bravery. It’s where we encourage people to explore their values and desires (and what might replace their desires) by spending time in uncomfortable circumstances. In today’s insulated world, it can be a very revealing experience – both to the respondents and to our clients.
Another fun one? See what happens when you take anything sweet away from women desperate for their daily dose. (The answer is… Run!) In today’s insulated world, deprivation research can be a very revealing experience – both to the respondents and to our clients.
OK, one more: Want to see a young, scent-obsessed teenage girl freak out? Invite her into a research study and ask her to bring all of her scented products – then take them away for a week and replace them with oatmeal-based unscented products. And to really get the honest scoop, hand her the password to her private new blog.