Not throwing the baby out with the bathwater.
Many of our clients need fresh thinking for not-so-fresh products and brands. Capitalizing on the hard-earned equity of an existing product, Egg can help find new extensions and expressions of these stalwart heroes.
We employ many of the same tools we use for envisioning new products, but also make sure we leverage the wisdom of our Rubberbranding™ method to make sure we’re leveraging the strengths and critical DNA of the core product.
To this end, we’ve helped reshape the sillouette of one of the best selling SUV’s in America; we’ve created new line extensions for one of the world’s most cherished candy brands; and we’ve helped a major beer brand discover a very modern twist to traditional packaging. To us, a great foundation makes for a great springboard into the future.