Hello Emotional Equity

Hello Ready to grow?

Services Delivering inspired growth

Expertise Hard-earned knowledge

Clients Leaders, challengers and new creations

TeamPride in the company we keep

Boulder

Chicago

Over the Shoulder

  • Specialist - Survey Design & Programming, The Over The Shoulder Company
  • Managing Director, The Over The Shoulder Company
  • Director of Sales and Marketing

Now@Egg Our views on innovation, design, branding & media

EGG STRATEGY CREATES THE EMOTIONAL EQUITY THAT POWERS THE PROFITS OF THE WORLD'S MOST FAMOUS BRANDS.

We know it from neuroscience and we know it from Wall Street. Emotional choices trump rational decisions every day of the week.

And that's why emotionally-charged consumers pay a premium for brands they love. And they tend to buy more of those products over and over again.

We've helped Coors Light find the emotional equity in ice-cold beer...led Shire to find it in positioning their top-selling ADHD drug...and Nestlé has loads of it in their water portfolio.

At Egg, we are uniquely skilled at creating emotional ideas where people are willing and eager to take a stand.