Most Americans don't understand bidets. Ironically, they're considered uncouth when the truth is... well, it's pretty disgusting to take matters into your own hands. And that's not even discussing the literal, sub-par hygiene of it all. All to say, when I first visited Japan and experienced the supremacy of a $5000 bidet... well, game over! Totally sold. That's why I've got my eye on the new Kohler Numi which is the Porsche of bidets. Toto may have the corner on the market but this gorgeous design is both functionally and aesthetically amazing. Other than the price point, why wouldn't more Americans want this? Makes me wonder if our Puritanical roots are at play here... creating a mental block to an obviously superior product. Anybody got the doctoral dissertation on this one?
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I've been touting products like this for years and I constantly struggle to understand America's aversion to bidets, wet wipes, and other such products that are clearly superior to the current model employed by most Americans. I think an in your face accusatory campaign could be an option here. Point out how awful current habits are, and make the bidet the new normal. Or rather, the ONLY option.
Amen to that. Would make an awesome campaign! And as a guy who does market research for a living, I'd say to Toto and Kohler: don't research this. Just run the work!
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