- 003.29.2010At the beginning of any kind of ideation, we always say to participants "it's OK to be uncomfortable". In fact, if you're not a little bit scared by your new ideas, maybe they aren't so innovative,...
- 103.12.2010For many of the world's men, the airtight equation for camaraderie consists of one or both of these addends: beer and sport. The summation quite often includes both in the case of a big game. THE...
- 203.05.2010When I used to work in the agency world, clients would often refer to some of their advertising as "branding spots" vs. work that had a more concrete, rational claim or "sales" approach. This...
- 203.03.2010I'm not a fan of Axe products, but I am a fan of their ballsy (pun intended) campaigns that appeal shamelessly to men's more base instincts. There's been much written about Unilever's alleged...
- 002.12.2010When I think Puma, I think fashion, not authentic sports and in a quick word association around the office I hear "hipster, Brooklyn, single speed bikes and Wilco". I think the move into more...
- 301.20.2010My friend Mark was recently interviewed by a business magazine in Vancouver. The subject was about different ways of using visual branding in outdoor advertising. Mark asked me about some of my...
- 201.11.2010At the start of my career in the early 90s, I interned at a new agency in London called Mustoe Merriman Herring and Levy. I was a wannabe junior planner, so when I met with the planning director, I...
- 012.17.2009I thought this week’s Brand Camp cartoon was pretty spot-on and thought provoking. It talks about how excited we are about social media as marketers, and yet how little respect we give it as...
- 012.14.2009On a plane home the other day I saw the documentary "It Might Get Loud" - a film featuring three guitar playing legends - Jimmy Page, The Edge and Jack White. The film shows how each of them were...
- 212.02.2009Those of you who follow football will be aware of France's qualification to the 2010 World Cup at the expense of Ireland with a controversial winning goal. The goal came after French star Thierry...
- 210.25.2009The internet as we know it is 40 years old next week. October 29th 1969 was when the first two computers (one at Stanford, the other at UCLA) connected to each other. They were the first two "hosts...
- 210.20.2009Ok this is really cool. I always thought Dyson would be one of those one-hit-wonder kind of guys who had a great revolutionary idea that changed a category that no one had thought about in a long...
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The Dozen is an eclectic take on innovation, branding, media, strategy and research, brought to you by the creative minds at Egg Strategy.