- 001.17.2007For those of you who are not yet operating in an open source world, harnessing the global diversity of talent, why not consider Opening Source. It's a little step into the brave new business model....
- 101.16.2007Today's NYT's has an article about NetFlix moving into streaming videos. Reed Hastings, the CEO, says "...(the) DVD is not a hundred-year format."While untimely obsolescence is a prevailing...
- 001.14.2007We honor Martin Luther King today. He saw the world not as it was, but as it could be...as it should be...and gave his life to make it so. He is the modern day prophet of our generation - a social...
- 001.13.2007Pepsi's new packaging strategy - launching 35 separate graphic designs on their flagship product - is, in a word, BRILLIANT. Why?1. The human brain craves novelty. It was built that way. We search...
- 001.12.2007I've been doing a lot of thinking about resilience and its role in innovation lately. Resilience factors into the innovation equation in a number of ways - first, innovation is hard and most...
- 001.11.2007I just finished reading Daniel Gilbert's marvelous book Stumbling on Happiness. It's a definite must read about studies that show our brains are imperfect machines when it comes to imagining the...
- 001.09.2007Great article in Biz Week about the power of Design to innovate technical goods. Design focuses on human factors - usability, ergnomics, emotions - which can can differentiate just as much -- even...
- 001.09.2007An excerpt from a rant I sent to a friend yesterday who leads one of the largest digital agencies in the U.S. "From my vantage point, the task of a digital agency in this time of rapidly changing...
- 101.08.2007Who would've thought that a little restaurant supply company on the outskirts of Vegas would be the one to innovate the humble crayon? Thinking beyond color, Classy-Kids has created the triangular-...
- 001.08.2007Check out this link. Trendwatching has an interesting take on the world.www.trendwatching.com/trends/2007top5.htm
- 001.06.2007What do you do when your audience is aging, you operate through a single point of distribution and your future success depends on creating the next generation of brand loyalists? If you're the...
- 001.05.2007Here's a shout out to my agency friends. What does the advertising world look like when all ads are opt-in? When we've moved to WiLife and the dumb boxes (aka televisions and the like) no longer...
Pages
The Dozen is an eclectic take on innovation, branding, media, strategy and research, brought to you by the creative minds at Egg Strategy.