- 002.01.2007Sometimes, having every option in the world is a detriment to innovation. Constraints force us to think in new ways, to identify creative solutions. Without walls, it's impossible to "think outside...
- 001.30.2007This is a fantastic, truly innovative idea. 10 til 2 was founded by a group of women who recognized the gap between people who have left the full-time professional workforce, but would be interested...
- 001.29.2007Michael Pollan's thought-provoking essay in yesterday's NYT magazine (see the link below), examined the practice of Nutrionism, the science of deconstructing and evaluating food, outside of its...
- 001.27.2007This is some very clever guerilla advertising for Orbit gum (from Wrigley). They are paying street artists to paint heads around filthy cracks in the pavement. The tagline: "Dirty mouth? Try Orbit"...
- 001.26.2007P&G struck gold with Swiffer, building a billion dollar mega-brand that capitalized on the insight that consumers want a better way to achieve a quick clean and a unique microfiber techology R...
- 001.23.2007We live in a world where rising standards in one category create higher expectations in all. If Starbucks can remember me and give me exceptional service when I buy a simple cup of coffee, why can't...
- 001.23.2007Paul Pressler is out of a job after failing to turn around the Gap. News reports are chalking up his demise to his lack of fashion retailing experience, his overreliance on focus groups, a talent...
- 001.23.2007Today's WSJ contains an interesting article about the challenges facing DreamWorks Animation SKG. Turns out, they are a lot like the challenges facing the rest of us. DreamWorks has been rushing...
- 101.22.2007Everyone knows by now that you are what you measure. But so often, we go off track by measuring the wrong things. We define our goals, our success, by what's easy to measure, not what's right. We...
- 001.21.2007At a time when people believe that the power of corporations exceeds the ability of government institutions to be a positive force for change in the world, Milton Friedman's "the business of business...
- 001.19.2007I continually find evidence of three major themes that are reshaping the consumer-brand relationship in the new brandscape. Individually, they are principles to consider in inventing or reinventing...
- 101.18.2007This is worth reading and debating. Has Design moved too far away from its original mission, making intelligence visible? Is this latest Design wave creating value or simply driving materialism?...
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The Dozen is an eclectic take on innovation, branding, media, strategy and research, brought to you by the creative minds at Egg Strategy.