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Now@Egg Our views on innovation, design, branding & media

  • 3
    05.08.2007
    I've officially begun to describe myself professionally as a mutt, which I think is ideal in the world of marketing and innovation. The last few posts were about network thinking - the development...
  • 0
    05.07.2007
    I love Andrew Hargadon's belief that innovation is simply the insertion of a new node into a technology. I try to approach projects with lateral application thinking - how can we broaden the current...
  • 1
    05.06.2007
    At last week's innovation conference, I got to hear John Helferich, Executive in Residence at Northeastern University, speak about how to use the network lens to improve innovation. It's an...
  • 0
    05.03.2007
    I love those times when you get to see two competing tensions face off simultaneously. I'm at the North American Food Technology and Innovation Forum. It's an event designed to bring together the...
  • 0
    05.02.2007
    This is an amazing story of a medical innovation funded by DARPA and prototyped at the Rehabilitation Institute of Chicago. Together, they have created the first ever bionic arm, one which is...
  • 0
    05.01.2007
    Technically this may be more event marketing than media, per se, but how cool is this? The island of Mallorca, Spain, is hosting a first of its kind tennis tournament, The Battle of the Surfaces....
  • 6
    05.01.2007
    A friend recently asked me to name my innovation "required reading" list. While there are many great books out there, here are the five I recommend as a good starter pack... 1. The Republic of Tea,...
  • 2
    04.30.2007
    I just submitted my "chapter" for The Age of Conversation E-book. I wanted to bring the idea of visual, visceral, emotional design into the conversation and did so by bringing the threads of our...
  • 0
    04.29.2007
    More thoughts on creativity and freedom...I got a great note in response to Friday's post: "I totally agree with your line of thought. I believe that creativity lies within everyone. I grew up in a...
  • 0
    04.28.2007
    Henry Chesbrough's article in today's WSJ about the importance of business models in innovation reinforces a point we often make here: the most important, effective, and disruptive innovations are...
  • 3
    04.27.2007
    A few thoughts hit me as I read Thomas Friedman's Op-Ed piece on Einstein and China in today's NYT (see link below).First, the link between freedom and creativity is undeniable. We need to create...
  • 0
    04.26.2007
    The United States is the country of second chances. We believe in redemption. The "second chancer" is a guiding archetype in our culture. That's as true of individuals as it is of branding. Think...

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The Dozen is an eclectic take on innovation, branding, media, strategy and research, brought to you by the creative minds at Egg Strategy.

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