- 004.30.2008Dan Ariely is a behavioral economist working at MIT. He studies how people make decisions and has recently published a book about how irrational we all are. Dan's book suggests that...
- 504.17.2008It's a few years old, but I recently read Masaru Emoto's book "The Hidden Messages in Water" - quite an astonishing read. In it, Dr.Emoto experimented with how water crystals...
- 204.14.2008It’s Brita vs Fiji a prize fight matching two water titans in the endeavor to prove to the American public that one is more green than the other. Brita comes from the left, urging people...
- 004.11.2008Eggs aren’t the only ones who blog regularly. Now even the maker of the Egg McMuffin is online with its very own internal blog. In an industry where regular communication between ...
- 004.09.2008What is truth? And will we even recognize it if we see it? It's no surprise that people have lost faith in institutions - we've been lied to an awful lot. The damage is clear....
- 004.04.2008You probably thought it was weird when you found out your best friend’s dog, Mr. Scruffles, had his own MySpace page. Did it seem even stranger that he has 500+ canine friends he...
- 104.03.2008Apple Computer is taking on…the entire city of New York. Apparently, what has now become a knee jerk reaction for the computer company, they have taken Mark protection to the streets of...
- 104.02.2008Many of us consistently have When Harry Met Sally-style, specialized orders that embarrass the easy-going orderers around us. But it turns out that in the era of personalizing your own products, food...
- 004.01.2008If you haven’t already seen the new Cadbury ad from the UK… well don’t bother. After their stellar “Gorilla” ad from last year (has anyone got Phil Collins out of their...
- 103.31.2008You’ve got to admire the bare audacity of Georgi Vodka. Wrestling with the challenge of how to up the ante with its New York “butt girl” bus campaign it appears to be heading in...
- 003.26.2008Wondering what you should do on Saturday? How about buying the Age of Conversation? The Age of Conversation is a ground-breaking book, written by 100+ bloggers (me included) on the subject of...
- 003.26.2008We all know the scary stat that 96% of new products fail when they hit the marketplace. Today’s companies are attempting to defy that fact with new and creative ways to simulate the user...
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The Dozen is an eclectic take on innovation, branding, media, strategy and research, brought to you by the creative minds at Egg Strategy.